Black girls who twerk on YouTube do so for their own agency as part of a larger experience of adolescent socialization. Twerking goes back to over 20 years ago from a black social dance in New Orleans. Back That Thang Up: Context collapse results from a loose and virtual environment of viewers, content creators, and legacy media dispersing competing discourses and histories in regard to social statuses like race, gender, and age. Still, the primary women who receive views for twerking are white women pop stars like Miley Cyrus and Iggy Azalea. It continues to resonate today as a sound sampled in hip-hop and dance tracks.
Batty-Werk: YouTube and Black Girls Twerking as Personal Vlogging
This spectacle enabled consumers of pop music to embrace the dance sans history of Black and African customs. YouTube differs from MTV in that consumers produce many of the videos. Univ of Massachusetts Press. Context collapse leads people to impose a politics of respectability that reads black girls twerking as a virtual heteronormative performance.
Archived from the original on July 17, The word specifically originated from the inner-city of New Orleans and was used frequently in New Orleans Bounce music by rappers and djs hosting block parties in the housing projects. Journal of Popular Music Studies. For other uses, see Twerk disambiguation.
YouTube differs from MTV in that consumers produce many of the videos. Even as YouTube brings visibility to twerking, Black girls get erased from the narrative. However, twerking occurs alongside a number of dances from within the African Diaspora historically. White women pop stars appropriate African aesthetics as part of their brand. Alongside this mimicry, mainstream media stereotypes the dancing of Black girls as ratchet and hypersexual. Within this environment, producers of YouTube twerk videos must engage in face-work.